A content marketing strategy is actually a very effective way to grow your blog because it can reduce the cost of promoting paid content on social media.
If you are looking for ways to get better results from your content marketing efforts, here are some tricks you should follow.
1. Set Specific GoalsAll your content marketing efforts will be in vain if you don't have a specific purpose or direction. To consistently grow your blog, you need to work towards achieving the right goals.
For example, choose a set of goals that promote growth, not achievement. Create content that generates 1000 leads per month.
The key to achieving these goals and sustaining the growth of your blog is measuring the ROI of content marketing (return on investment) of your campaigns. And yes, even the ROI of your blog posts can be measured.
Collect and analyze your content marketing ROI and improve your content plan goals at least every three months to keep your blog growing throughout the year.
2. Restore Old ContentAfter spending hours creating a great blog post, don't just publish it and forget about it. There's a lot more you can do with those blog posts. Make the most of every piece of content you create by creating different types of content from them.
Use your blog posts to create short YouTube videos, infographics, and social media posts. Republish your blog posts on other platforms like LinkedIn to reach new audiences.
Another great way to reuse your blog posts is to create a slideshow highlighting the key points of your article. Then you can share the slideshow on platforms like Slideshare (https://www.slideshare.net/), which generates more than 80 million visitors per month, to get more traffic to your website.
Instead of making 5 blog posts every week, why not create 2 great blog posts and turn them into 5 different content formats? This will help you save time generating new content and make the most of the content you create.
3. Use the Right Automation ToolsWhen it comes to content marketing, the first thing that comes to mind is automation tools. Tools like Buffer (https://buffer.com/) and HootSuite (https://hootsuite.com/) allow even the busiest people to maintain an active posting schedule on their social media channels. But, what tools are best for your blog?
Finding the perfect automation tool to schedule posts for your social media accounts will help you maximize your money and efforts. For example, some automation tools like CoSchedule (https://coschedule.com/) automatically reschedule your posts to send them to your Twitter and Facebook pages repeatedly for better reach.
Also, remember to schedule your posts at the right time to get the best results. More importantly, don't let your automation tools do all the work. Log into your social accounts at least once a day to reply to your loyal followers and connect with your audience.
4. Find Your Own NarrativeWhen producing content, whether it's a blog post or a Tweet, always take your own approach. Make it unique that your audience will instantly recognize your content wherever your articles appear.
Using your own narrative to tell a great story that you can use to connect with your audience through your content goes a long way in your content marketing strategy. You don't always have to be funny either. Empathy is actually much more powerful than humor. Use it whenever appropriate to create more engaging content.
ConclusionOf course, there are many other tricks and strategies to get better results from content marketing. You can use an online tool like Canva (I personally really like it) to quickly create graphics for your social media posts as a lead magnet.
The important thing to remember is to never stop experimenting with new strategies. Also, collect data and learn about your audience. It's the only way to create better content for your audience.