Search engine optimization remains one of the best ways for businesses to bring highly targeted visitors to websites. SEO does require a lot of work.
Not only is there an upfront investment that needs to be made to lay the foundation for SEO success, but the ever-present nature of search engine optimization always means that ongoing work is a must.
If you're looking to increase the number of visitors coming to your site from Google, here are four ways to SEO optimization of your website and blog toward your goals in 2019.
1. Speed Up Your SiteThe amount of emphasis Google has placed on page speed has steadily increased over the last few years. It is very difficult for a slow website or blog to rank well on Google. If you're concerned that the amount of time it takes for your site to load is hurting your rankings on Google, you can reduce the size load of your website or blog by reducing the image size and eliminating some unhelpful scripting code.
2. Create the Right Type of LinkGoogle has made it clear that link quality is far more important than quantity. While a service that promises hundreds of links may sound appealing at first, those links are much more likely to take your rankings away from Google.
3. Optimize for MobileLike page speed, Google has made mobile one of the most important elements in their ranking algorithm. With many sites receiving more than half of all their traffic from mobile devices, use techniques such as responsive template design to create responsive page views on mobile.
4. Update Old ContentDo you have a blog that has been updated regularly over the last few years? If so, your site has a lot of valuable content. While some of these posts may bring in a significant number of visitors, others may not perform as well as they should.
By looking at statistics from blog analytics, you will be able to identify which posts are likely to be updated. Take the time to do tasks like keyword optimization and add additional information to the post, maybe this can help move your post to the top of Google.